Hi, I'm Adele. I’m a tech startup marketing manager (at Lexoo) and I write books and for the Huffington Post.
Previously I worked with Virgin, Escape the City, and with Obama’s agency Blue State Digital on a project supported by the United Nations. I trained in coding and product management at General Assembly and cognitive behavioural coaching with the British Psychological Society. During my time with Escape the City, I developed education products through coaching. This taught me that education is empowerment, especially for entrepreneurial women. As I became passionate about helping women to succeed, I was inspired to start writing about entrepreneurial career development and gender equality.
How can starting a business help a woman to expand her choices?
Less than 7% of tech positions in Europe are held by women. How do we fix that?
The battle for women's rights remains the longest revolution.
Frustrated lawyer? Learn how to escape.
Thinking of doing an MBA? Read this first.
Why Female Entrepreneurs Are Scared to Lean In
We have devalued what was traditionally considered women's work
Top 10 tips for female entrepreneurs
More women are taking the plunge and launching their own businesses
It's Okay Not to Be Passionate About Your Day Job
Today's workplace seems to be much more than just a marketplace
The Importance of Failure
Any start-up exists because it is trying to achieve product-market fit
You can be the best experimenter in the world but you still can’t control the results. You can only become better at influencing certain variables and reducing the time it takes you to synthesise the results into an action plan.
Overcoming the Overachiever's Quarter-Life Crisis
If the answers were easy, there would be no stories to tell
The more stories I hear, the more I realise that an impasse makes it is easy to feel anchorless, yet I am reminded by our members on a daily basis that we are lost only until we search for what may have been inside us all along.
I co-founded yMedia, which went on to become an award-winning social enterprise supported by Microsoft, IBM, and Saatchi & Saatchi, producing digital campaigns for charities around New Zealand.
Escape the City
Lexoo is a curated online marketplace of specialist business lawyers, revolutionising the legal industry through delivering full price transparency. As marketing manager, I run content and partnerships.
Why women leave organisations
This recent report by London Business School showed that women around age 30 rank pay, lack of learning and development, and a shortage of meaningful work as the primary reasons why they leave organisations.
This breaks the assumption that women around age 30 mainly leave companies due to work-life integration or flexibility reasons.
During my years with Escape the City, I saw this firsthand, and coached hundreds of women (and men) from the following companies. I also developed education products that up-skilled them in digital tech and startup management.
These experiences inspired my first books on entrepreneurial career development.
Past speaking engagements
Training EMEA Product Marketing Managers
Girl Geek Meetup
Sharing lessons about online community growth
Teaching social media strategies for startups
Recruitment event: finding a job in tech startups
Instructor for digital masterclass on iterative product development
NZ Trade & Enterprise
Keynote speaker on upcoming social media trends
KEA (Kiwi Expat Association)
Training SME owners in digital skills
Panel speaker with Conservative MP and The Sunday Times Editorial Director