Adele co-founded yMedia straight after university, an award-winning social enterprise helping students produce websites for charities. Having grown up in Hong Kong and New Zealand, she moved to London and led marketing for top tech startups such as Escape the City and Lexoo. She is now Head of Content & Communications at Makers.
She has produced content and events for a range of companies in NZ and London. As part of her work at Makers, she created the UK's first Women in Software Power List.
She founded Outbound Books, through which she wrote and published Finding Fulfilling Work, Leaving Law, and 8 Ways to Escape the MBA Debate. She has also been published in the Huffington Post. Her upcoming books are about life, love and business for millennial women.
On upcoming books & gender intelligent leadership
"Are women supposed to act more like men in a corporate setting? Is that what leadership is or is there room for a new kind of leadership, which is a blend of both masculine and feminine leadership styles?"
Read more on the Huffington Post here
How do you start a business that changes the world?
A profile on Icebreaker founder Jeremy Moon
Brand New: Soho House Stories
Celebrating six member-run businesses pushing boundaries
Resilience in the Burnout Era
On finding the strength to get back up
"What I learned is until you let yourself have your crisis — or as I called it your Eat Pray Love moment — until you let yourself go through that, you’re not going to get to the other side of it."
It's Okay Not to Be Passionate About Your Day Job
Today's workplace is more than just a marketplace
The importance of failure
From the 'How to start your purpose-driven business now' series
Overcoming the Overachiever's Quarter-Life Crisis
If the answers were easy, there would be no stories to tell
Are you a frustrated lawyer?
"Inspiring, insightful and in-depth. The most valuable element for me: affirmation that I was not alone in my thoughts and feelings - and that change was possible."
(Former Magic Circle trainee)
Selected Talks & Contributions
Chief Innovation Officer Summit 2018
New Entrepreneurs Foundation Ladies-Only recruitment event
Enterprise Social Technology
Contributed to 'Chapter 1: Setting Social Tech goals' of Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance, by Scott Klososky.
New Entrepreneurs Foundation cohorts: digital marketing session
"There are two ways to tell your story when you’re pitching your business. It makes your ‘pitch’ so much less offensive (you all know what I mean) and makes the conversation that you’re about to embark on just that. A conversation."
CIO Summit: Makers' pursuit to build a diverse and inclusive tech industry
"In some ways, I feel like tech can make us lonelier – it's eroded the need for as much in-person communication as before, which in many ways is sad. But in other ways, it can connect people who wouldn't otherwise find each other, and that's hopeful."
Broadminded: "Using business and books to do things differently"
"The most interesting projects have always come from the most interesting conversations. Whenever I've needed inspiration, I've always come back to what excites me. If I've forgotten what that is, I go back to who excites me or which conversations have left me feeling really energised."
Disruptors magazine: "What it means to initiate a lean career"
"The book focuses on practical tools for grads, or people who are building a career from scratch without financial or familial obligations. There’s a unique window of unparalleled freedom and flexibility that recent graduates have, and I’m trying to help them maximise that."
Talk Editor: "Helping You Find Fulfilling Work"
"When I graduated from university, I felt like I was stumbling around in the dark, and I kept looking for a flashlight in the form of a mentor or a map or something that would magically make the process much easier."
What I see: "A global exploration of what it means to be a woman"
"We still work in a world built and run by men. As any minority rises to power, the status quo is threatened. So the dominant members of the status quo will fight to preserve their position, constructing and enforcing systems that keep things exactly the way they are."