• Upcoming book: A Modern Woman

    Women who want both work and family are facing a double bind that has always
    existed: the ideal worker is available 24/7 and so is the ideal mother. Millennial
    women have been told to dream big, but in reality, there not only remains a glass
    ceiling, but also a glass wall and a glass cliff.


    So how do you build a life on your own terms? It starts with redefining work, tuning into your own inner voice, and finding the resources that can help. Women are bringing new blueprints to the world of work and trying to trade the traditional career ladder for the new career jungle gym, flexibility, and gender intelligent leadership.

  • I am passionate about storytelling, startups and elevating women.

    I'm the author of Finding Fulfilling Work, Leaving Law: How Others Did It & How You Can Too, and 8 Ways to Escape the MBA Debate. My books explore the future of work for millennials based on my experiences helping to build career change platform Escape the City, where I spearheaded The Escape School.


    I've written for the Huffington Post, Real Business and City A.M. and now lead communications for Makers, a coding training provider helping to make the tech industry more inclusive. I have worked in marketing for various startups and have also delivered startup marketing lectures for General Assembly, the Centre for Entrepreneurs, and the Guardian.


    In 2019, I created the UK's first Women in Software Power List in partnership with ComputerWeekly. Before moving to London, I grew up in Hong Kong, Malaysia, New Zealand, and Australia.

  • "You can’t rely on having a narrow, fixed view of how you add value. I think everyone’s going to have to become a bit of a shapeshifter."

    I recently spoke to Nicole Meliora on her ‘With A Story’ podcast. Read the transcript.

  • My story

    In my final year of university, I co-founded a startup called yMedia with Pamela Minett, connecting students with charities. The students got work experience, and the charities got digital help. We got sponsored by some big companies and the whole experience taught me about marketing on a zero budget, startups, grit, and how the way you manage others relates to the way you manage yourself.

    A couple of years later, I left New Zealand and moved to London to go to law school, but dropped out during my first semester. I didn't know many people in the UK and so I went to a ton of meet-ups, gave startup marketing workshops, and took on a few random marketing projects. They led me to some interesting places, including the United Nations HQ in Manhattan.


    In 2012, I joined Escape the City as one of their first team members, straight after they crowdfunded £600K from their members. I wrote hundreds of blog posts and produced over 150 events, learning first-hand how much my generation was struggling to connect the dots in the new world of work. I spearheaded the Escape School with Matt Trinetti and Rob Symington, developing a suite of workshop products like the Startup MBA.

    I also started writing about the future of work for the Huffington Post. Eventually I wanted to write longer pieces, on questions like: was an MBA really worth the investment? Why was law the hardest industry to leave? And how could recent graduates set themselves up to find fulfilling work? I started a publishing company called Outbound Books and put those pieces on Gumroad and Amazon.

    These days, I'm still experimenting with books. I wrote my first fiction novel and am practicing what I call 'agile publishing'. I'm also still working in marketing for startups. I pivoted Outbound Books into a "boutique content consultancy" creating blog posts, books, ebooks, landing pages, press releases, and videos for fast-growing companies. This is my friend Dana holding a book we created together.

    My main client is Makers, a coding bootcamp helping people to change careers into tech. I'm passionate about the fact that (many) more leaders in tech need to be women. It was with Makers that in 2019 I started the UK's first Women in Software Power List, in partnership with ComputerWeekly, celebrating rising stars in the coding community.

    I've also worked with Lexoo, Founders Academy and the Centre for Entrepreneurs. I believe that starting and growing a business is a hugely effective way to solve a problem. I'm inspired by businesses that exist for a purpose beyond profit alone, and I love helping founders who have inspiring goals.

  • The power of routine

    This has been a weird year. Everyone handles it differently. Some get hyper-productive, others might lose the will to get out of bed in the morning; for most of us, it might be somewhere in between. I’ve been reminded that making a conscious effort to have the backbone of a routine - even if you don’t stick to it 365 days a year - is better than no set rhythm to the day at all.

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