Hi, I'm Adele.
Through working with Escape the City, a community of motivated corporate professionals who want to "do something different" with their careers, I found myself quasi-counselling top graduates from the world’s leading universities. After accidentally moonlighting as their makeshift therapist and writing for The Huffington Post, I trained in cognitive behavioural coaching with the British Psychological Society and started Outbound Books, a boutique publisher with several books now available. I've also produced digital marketing content and events for startups, corporations and agencies.
What I'm Working On
The Entrepreneur's Way
A guide to the emotional aspects of charting your own financial path
The Almost Girlfriend (digital fiction series)
A digital serial about pseudo-relationships in big cities
Career strategy & transition coaching
Helping 'stuck' professionals (aged 21-35) through transitions
Using my background in tech startups and digital media, my coaching practice helps 21-35 year olds take a lean startup approach to their careers. The millennials I work with are 'stuck' in 'sensible' jobs and want to "do something different" but are not quite sure where to begin. Training in cognitive behavioural coaching with the British Psychological Society and coaching millennials from the following organisations inspired my initial books on career change.
Read more on the Huffington Post here
Why Female Entrepreneurs Are Scared to Lean In
We have devalued what was traditionally considered women's work
Top 10 tips for female entrepreneurs
More women are taking the plunge and launching their own businesses
It's Okay Not to Be Passionate About Your Day Job
Today's workplace seems to be much more than just a marketplace
The Importance of Failure
Any start-up exists because it is trying to achieve product-market fit
You can be the best experimenter in the world but you still can’t control the results. You can only become better at influencing certain variables and reducing the time it takes you to synthesise the results into an action plan.
Overcoming the Overachiever's Quarter-Life Crisis
If the answers were easy, there would be no stories to tell
The more stories I hear, the more I realise that an impasse makes it is easy to feel anchorless, yet I am reminded by our members on a daily basis that we are lost only until we search for what may have been inside us all along.
Past speaking engagements
I speak about digital marketing, entrepreneurial career development, and gender equality.
Training EMEA Product Marketing Managers
Recruitment event: finding a job in tech startups
Instructor for digital masterclass on iterative product development
Escape the City
Host and facilitator for various events, Startup Tribe mentor
Girl Geek Meetup
Reflections on online community growth
Teaching social media strategies for startups
NZ Trade & Enterprise
Keynote speaker on social media trends
KEA (Kiwi Expat Assoc.)
Training SME owners in digital skills
Panel speaker with Conservative MP and The Sunday Times Editorial Director
Cambridge University Student Union
Debate participant with Nicky Morgan, Former Secretary of State for Education
Speaker alongside then NZ Minister for Communications & IT David Cunliffe