• My "official" (long) bio

      Adele Barlow has led communications for some of Europe's top tech start-ups helping people to navigate the future of work. She now runs Copy & Co, a boutique agency creating content for progressive organisations all around the world.


      As one of London's most entrepreneurial storytellers, she created the UK's first Women in Software Power List in partnership with Makers and Computer Weekly, and before that she spearheaded The Escape School, the education arm of Escape the City. Previously she led strategic content partnerships for major international brands including Saatchi & Saatchi, Virgin, and Microsoft, as well as a collaboration between Obama’s digital agency, Blue State Digital, and Peace One Day, a global peace organisation supported by the United Nations.


      She has delivered popular startup marketing lectures for General Assembly, the Centre for Entrepreneurs, and the Guardian, and has written a regular column for the Huffington Post, as well as guest features in Real Business and City A.M. She is the author of multiple books and the founder of indie publishing house Outbound Books. Before moving to London, she started an award-winning social enterprise in New Zealand that produced digital campaigns for charities. She is now based in London and Hong Kong.

    • My story

      In my final year of university, I co-founded an award-winning startup with Pamela Minett, connecting students with charities. We were supported by some big companies and it taught me about marketing on a zero budget, startups, grit, and how the way you manage others relates to the way you manage yourself.

      A couple of years later, I left New Zealand and moved to London for law school, but dropped out. I didn't know many people in the UK and so I went to a ton of meet-ups, gave startup marketing workshops, and took on some marketing projects. They led me to interesting places, including the United Nations HQ in Manhattan.


      In 2012, I joined Escape the City as one of their first team members. I wrote hundreds of blog posts and produced over 150 events, learning first-hand how much my generation was struggling to connect the dots in the new world of work. I spearheaded the Escape School with Matt Trinetti and Rob Symington, developing a suite of products like the Startup MBA.

      I also started writing about the future of work for the Huffington Post. Eventually, I moved onto writing longer pieces, on questions like: was an MBA really worth the investment? Why was law the hardest industry to leave? How could graduates find fulfilling work? I launched an indie publishing house called Outbound Books.

      These days, I'm still experimenting with books. I wrote my first fiction novel and am practising 'agile publishing'. I'm passionate about helping more women share their professional wisdom and stories. This is my friend Dana holding a book we created together.

      For a few years, I worked mainly with Makers, a coding bootcamp in London helping people to change careers into tech. It was with Makers that in 2019 I started the UK's first Women in Software Power List, in partnership with ComputerWeekly.

      I'm passionate about helping companies tell great stories. I've led strategic content partnerships for major international brands, scrappy startups and government agencies. I'm inspired by businesses that exist for a purpose beyond profit alone, and I love helping founders who have inspiring goals.

      In 2021, I launched Copy & Co, a boutique agency creating content for progressive organisations all around the world. Services range from helping founders with writing their biography, to producing longform copy for websites and ebooks.


      I believe that teaching is a great way to keep learning, and in the past, I've given talks about feminism, business, and storytelling which you can read more about here. I grew up in Hong Kong, Malaysia, New Zealand, and Australia before moving to London (a 'Third Culture Kid'). 

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